Strategy: better digital for everyone by Meghan Elizabeth Trainor is a 63 page DIY guide to Digital Marketing that will help you whether you’re starting from scratch with a side hustle or trying to understand SEO or ad spending for your small business.
In this guide Trainor breaks down key digital marketing terms, explains how to create a simple style guide, and how to approach spending money or effort on getting more eyeballs.
The chapters in this ebook act as a punchlist for your digital strategy. Each has a concrete takeaway and a hint on how to evaluate if your takeaway is working. And each chapter leads into tasks in later chapters, so the work you do on creating hashtags for social media folds into the work you’ll do in understanding analytics and SEO.